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店面的好坏你知道对开店有什么影响吗?

来源:http://www.sdmaji.com/ 日期:2019-01-18 发布人:admin
1.店名简练、定位明晰——我是谁、我是做什么的。
1. Shop name concise, clear positioning - who I am and what I do.
一个合格的门头必备的信息不只要有品牌名,更要有品类名。解决了这两个根底,需求具备的要素以后,才能进一步去考虑差异化、规划感等等其他方面。
The necessary information for a qualified door is not only brand name, but also category name. After solving these two basic and most needed elements, we can further consider other aspects such as differentiation, sense of planning and so on.
2.字体越简略越好
2. The simpler the font, the better
因为写法艺术化,让人无法明晰辨认而被调侃。在门头规划上,不少老板为了表现自己的独特性,会选择生僻字甚至是英文字体来彰显自己的异乎寻常。可是实践上,这些标新立异的做法往往会拔苗助长。从传达学视点来说,越是通俗易懂,易看易识别的东西,越简略快速传达。
Because of the artistic style of writing, people can not clearly identify and be ridiculed. In front of the door planning, many bosses, in order to show their uniqueness, will choose uncommon characters or even English fonts to highlight their extraordinary. However, in practice, these innovative practices tend to promote the emergence of seedlings. From the perspective of communication science, the more easy to understand and identify things, the simpler and faster to convey.
3.主题色和产品调性相匹配
3. Matching theme color with product tonality
从实践经历来说,顾客阅读门头时,早看到的不是店名、logo,而是门头的主题色。一个好的门头,在主题色上,有必要与产品的调性相匹配。比如,快餐的基色是赤色、素食轻餐的基色是绿色、西式正餐的基色是灰黑色等等。
From the practical experience, when customers read the front door, the first thing they see is not the name of the store, logo, but the theme color of the front door. A good door, in the theme color, it is necessary to match the tone of the product. For example, the basic color of fast food is red, the basic color of vegetarian light food is green, and the basic color of Western dinner is gray-black, etc.
4.门头越大越简略吸引人
4. The bigger the door, the more simple and attractive it is.
门头是链接顾客的触点,也是品牌曝光的重要“广告位”。从广告的视点来说,越是简略粗犷的广告方法,往往会获得不俗的作用。对于门头这个“24小时广告位”来说,简略粗犷的方法就是做大、做醒目。
Door is the first contact point to link customers, and also an important "advertising space" for brand exposure. From the advertising point of view, the more simple and rough advertising methods, often get a good effect. For the "24-hour advertising space" in front of the door, the simplest and straightforward way is to make it bigger and more eye-catching.
5.耐脏耐旧更好
5. Better dirty and old resistance
信任真正做过餐饮的人才知道,换一个门头有多费事。所以,将门头做成耐脏的色彩,在适当长的一段时间内,这个门头都和本来刚装上的作用相差无几,装饰要诀就是“耐脏耐旧”。
Trust people who have really done catering and know how hard it is to change a door. Therefore, make the door head dirty color, in a suitable long period of time, this door head and the original role of just installed almost the same, the key to decoration is "dirty and durable".
所以,一个好的门头不只要看它初时的惊艳,还要看天长日久之后,它会变成什么样。
Therefore, a good door not only looks at its original amazing, but also depends on how it will become after a long time.
以上新信息是我们山东酸辣粉加盟整理发布希望对大家有所帮助我们的网站是:http://www.sdmaji.com
The above new information is that our Shandong Spicy and Sour Powder has joined in the collation and release of hope to help you all on our website: http://www.sdmaji.com!
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