1. Shop name concise, clear positioning - who I am and what I do.
The necessary information for a qualified door is not only brand name, but also category name. After solving these two basic and most needed elements, we can further consider other aspects such as differentiation, sense of planning and so on.
2. The simpler the font, the better
Because of the artistic style of writing, people can not clearly identify and be ridiculed. In front of the door planning, many bosses, in order to show their uniqueness, will choose uncommon characters or even English fonts to highlight their extraordinary. However, in practice, these innovative practices tend to promote the emergence of seedlings. From the perspective of communication science, the more easy to understand and identify things, the simpler and faster to convey.
3. Matching theme color with product tonality
From the practical experience, when customers read the front door, the first thing they see is not the name of the store, logo, but the theme color of the front door. A good door, in the theme color, it is necessary to match the tone of the product. For example, the basic color of fast food is red, the basic color of vegetarian light food is green, and the basic color of Western dinner is gray-black, etc.
4. The bigger the door, the more simple and attractive it is.
Door is the first contact point to link customers, and also an important "advertising space" for brand exposure. From the advertising point of view, the more simple and rough advertising methods, often get a good effect. For the "24-hour advertising space" in front of the door, the simplest and straightforward way is to make it bigger and more eye-catching.
5. Better dirty and old resistance
Trust people who have really done catering and know how hard it is to change a door. Therefore, make the door head dirty color, in a suitable long period of time, this door head and the original role of just installed almost the same, the key to decoration is "dirty and durable".
Therefore, a good door not only looks at its original amazing, but also depends on how it will become after a long time.
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