Advantages of franchise chains:
(1) We can use the well-known trademark, business name (chain system name), logo and operation expertise of headquarters to start operation with less development capital.
(2) The operation form of headquarters supply usually accumulates several years'successful experience. Therefore, franchise stores can be opened smoothly according to standardization from opening to operation. Compared with single operation, franchise stores have higher success rate and lower risk.
(3) Even the inexperienced layman can start operation and operation depending on the guidance and education of the headquarters.
(4) We can use the reputation and image of the chain system effectively to complete the sales promotion program.
(5) Can adapt to changes in the social environment and change the operation strategy (in different times, choose to join the headquarters in line with the trend of the times). As far as headquarters is concerned, regional intensive operations will be completed. The success rate is improving.
(6) As for the affiliates, they can get the operation guidance (expertise, accounting, taxation, decrees, etc.) and help (new product development, supply guarantee, sales promotion, education and training) from the headquarters, and can concentrate on operation without considering the market planning (advertising, commodity development, etc.).
(7) Because of the adoption of the unified distribution system, many purchases and purchases can buy goods of good quality at a low price. Moreover, the reduction of purchasing costs brought about by the unified distribution is far more than the amount of fees paid to the headquarters. Headquarters and franchise stores can work together to seek the efficiency of funds and talents, improve the turnover rate of funds, and complete the efficient and good operation.