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加盟连锁的优势是什么你知道吗?

来源:http://www.sdmaji.com/ 日期:2019-02-22 发布人:admin
加盟连锁之所以得到飞速的开展,归纳起来,首要是因为其具有下列优势:
The main reason why franchise chains have been developed rapidly is that they have the following advantages:
1、因为总部具有的前史系统、知名品牌、运营办理经历等都可以直接利用,比起自己去创业在时刻、资金与精神上都减轻不少负担。关于完全没有生意经历来说,取得知名商标使用权,敏捷提高加盟店的知名度,得到先进的办理经历,可以的较短的时刻内入行,有效地降低了失利的危险。
1. Because headquarters has a prehistory system, well-known brands, operation and management experience can be directly utilized, compared with their own entrepreneurship at the moment, capital and spirit have reduced a lot of burden. As far as no business experience is concerned, acquiring the right to use well-known trademarks, improving the popularity of franchise stores quickly and gaining advanced management experience can be carried out in a relatively short time, effectively reducing the risk of failure.
2、连锁总部具有健壮而系统化的产品开发才干,每年、每季、每月均会有新产品上市,对每一个加盟商均匀健壮的货品保证才干。加盟商不用自设产品开发部分而享受到这种品牌办理带来的好处。
2. Chain headquarters has strong and systematic product development ability. Every year, every quarter and every month, new products will be on the market, and every franchisee will have uniform and robust product assurance ability. Franchisors do not need to set up their own product development parts to enjoy the benefits of this brand management.
3、因为总部统筹处理促销、货品、甚至管帐事务(有些总部还有全套电脑管帐系统供应给加盟店使用)等,使加盟店能心无旁碍地专心致力于销售作业。
3. Because headquarters handles sales promotion, goods, and even accounting affairs as a whole (some headquarters also have a full set of computer accounting systems for franchise stores to use), franchise stores can concentrate on sales operations without any hindrance.
4、加盟者可取得专营区内运营权,避免了恶性竞争,一同加盟者因为承袭了连锁系统的商誉,等于给顾客吃下了定心丸。
4. Franchisors can obtain exclusive operation rights in the franchise area, avoiding vicious competition. Because they inherit the goodwill of the chain system, franchisors can give customers a reassuring pill.
5、总部在合作期限内可供应有力于加盟者开展的一切效力。如职前练习、开业教训、营销策划、办理方法、装修规范等指导,并供应老到的办理系统和专业的精英指导。总部专员守时现场教训加盟店,使加盟店减少了亏损危险。
5. Headquarters can provide all the validity that it should be able to carry out in the period of cooperation. Such as pre-service training, business lessons, marketing planning, management methods, decoration norms and other guidance, and provide sophisticated management systems and professional elite guidance. Headquarters Commissioner punctual on-site lessons franchised stores, so that franchised stores reduce the risk of loss.
6、总部享有巨大的营销网络所带来的产品进价优势,因此有利于加盟者取得有竞争力的产品。
6. Headquarters enjoys the advantage of advancing price of products brought by huge marketing network, so it is beneficial for franchisors to obtain competitive brand-name products.
7、假如出现竞争对手,自行创业者只需单枪匹马来应对,而加盟店则有总部为后台来支援。
7. If there are competitors, self-employed entrepreneurs need to deal with them alone, while franchise stores have headquarters to support them.
8、关于加盟者来说,开店场所的选择可向总部咨询,总部做出选址条件评估或协助找好店址。一同,总部可供应及时快捷的货品资讯和专业翔实的剖析报表,在竞争上抢尽先机。
8. For the allies, the choice of the place to open a shop can be consulted with the headquarters, which can make an assessment of the location conditions or assist in finding a good location. Together, headquarters can provide timely and fast goods information and professional and detailed analysis report forms, so as to seize the first opportunity in competition.
9、因为总部对周围环境随时做商场调查,包括顾客层形状的改变、消费倾向的改变等,使得加盟店能及早采纳应对措施。
9. Because the headquarters conducts shopping mall investigation on the surrounding environment at any time, including changes in the shape of the customer layer, changes in consumer orientation and so on, franchise stores can adopt countermeasures as early as possible.
10、加盟者的成功,就是总部的成功,也等于是帮总部拓宽商场,是总部乐见其成的。因此总部对业绩好的加盟店,还有奖励与福利。
10. The success of the franchisors is the success of the headquarters, which is also equivalent to helping the headquarters expand the shopping mall. The headquarters is happy to see the success. Therefore, the headquarters of the franchise stores with good performance, there are also incentives and benefits.
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