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浅谈餐饮行业的前景发展!

来源:http://www.sdmaji.com/ 日期:2019-02-25 发布人:admin
作为一个入口的生意,人们为吃的花费或许要比14万亿元还要多。
As an entrance business, people may spend more on food than 14 trillion yuan.
但如此庞大的商场,当时全体商场规模也才接近4万亿元,品牌集中度和企业规模都还处于初级阶段。
But such a huge shopping mall, then the size of all the shopping malls was close to 4 trillion yuan, brand concentration and enterprise size are still in the initial stage.
我国餐饮文化博大精深,菜系冗杂,但惯常单打独斗,工业标准化、连锁化、品牌化起步晚。这个职业欣欣向荣,被人们寄予厚望,但也应该有更清晰的开展方向,获得更好的开展。2017年,餐饮业前进的脚步不停歇,商场规模不断扩大,一起,影响未来走向的两极分化预兆也开端显现。
Our country's catering culture is extensive and profound, and the cuisine is miscellaneous, but it is customary to fight alone, and the industrial standardization, chain-like and brand-oriented start late. This profession is thriving and highly expected, but it should also have a clearer direction and better development. In 2017, the pace of the catering industry continues to move forward, and the scale of shopping malls continues to expand. Together, the signs of polarization affecting the future trend are beginning to emerge.
在餐饮老板内参创始人秦朝看来,未来能显山露水的餐饮企业只要两种,一种是品牌化、连锁化、集团化的餐饮企业,匹配餐饮业需求扩展的开展空间;一种是大师化、私厨化、个体化的美食馆子,满足人文情怀和个性化需求。
In the view of Qin Dynasty, the founder of the restaurant owner Neishen, there are only two kinds of catering enterprises that can show the landscape in the future. One is brand-oriented, chain-like and group-like catering enterprises, which can match the expanding space of catering industry demand; the other is a master-oriented, private and individualized catering restaurant to meet the humanistic feelings and personalized needs.
但也有一个趋势餐饮业不得不尽早面临:盒马鲜生的出现,通过互联网技能的赋能和立异思维,让零售+餐饮+体会得以无缝衔接。这也让不少人想到了餐饮未来的模样:与零售打通,餐饮业或将成为另一个快速消费品职业。
But there is also a trend that the catering industry has to face as soon as possible: the emergence of fresh box horses, through the empowerment of Internet skills and innovative thinking, so that retail + catering + experience can be seamlessly linked. It also reminds many people of the future of catering: with retail connections, the catering industry may become another fast-moving consumer goods profession.
2017年财报显现,其40%营收来自工业化产品月饼的出售,餐饮出售额只占五成;周黑鸭也是通过把以前餐桌上的一道凉菜,经由标准化生产,成为一款快消品,获得了市值的飙升,200亿港币已是餐饮职业上市企业市值的4~5倍。
The 2017 earnings report shows that 40% of its revenue comes from the sale of moon cakes, an industrial product, and only 50% of its catering sales; Zhou Hei Duck has also achieved a soaring market value by standardizing the production of a cold dish on the previous table into a fast-food product, with HK$20 billion being 4-5 times the market value of the catering industry listed companies.
已经有餐饮企业喊出快餐职业就是快消职业的标语。真功夫就以为食物工业在餐饮中的应用越来越重要。十几年前真功夫自己包包子,现在所有米面制品都交给工业合作伙伴生产,万人企业厨师岗位所剩无几。公司也更重视产品迭代,要更快、更有效地捉住顾客的需求,提供更好的产品。
There are already restaurants calling out that fast food profession is the slogan of fast food profession. Real Kung Fu thinks that the application of food industry in catering industry is becoming more and more important. More than a decade ago, Zheng Kung Fu made his own steamed buns. Now all the rice noodles are handed over to industrial partners for production. There are few chefs left in tens of thousands of enterprises. Companies also pay more attention to product iteration, to catch customers'needs faster and more effectively, to provide better products.
可见,堂食+外卖/外带+可流转食物化是要做大做强的餐饮企业和要做精做细的美食馆子都会思考的开展途径,而三管齐下也会成为其得以创收必打的“组合拳”
It can be seen that the way to develop the catering enterprises and fine restaurants is to make the catering enterprises bigger and stronger, and that the three-pronged approach will become the "combination punch" for them to generate income.
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