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9个店面经营细节,一定要看!

来源:http://www.sdmaji.com/ 日期:2018-09-21 发布人:admin
一、 关于门店
First, about stores
1、在收银台工作的店员操作需熟练迅速
1. The clerk who works at the cashier needs to be skilled and quick.
客人等待1分钟,会感觉自己等待了5分钟。尤其是在吃饭的高峰期,稍不慎就会让顾客产生久等的感觉。收银台的店员对业务一定要熟练,不让客源流失。
After waiting for 1 minutes, the guests feel that they have waited for 5 minutes. Especially during the peak period of eating, a little carelessness will make customers feel like waiting for a long time. The cashier's clerk must be proficient in the business and not let the customers lose.
2、互换立场,站在顾客立场看问题
2, exchange positions, stand on the customer stand to see the problem.
亲自站在店面入口,看看顾客经过怎样的走动路线才能更方便地看到产品价目表。
Stand at the entrance to the store and see how the customer walks to get a better view of the price list.
3、适当做活动,吸引人气
3, do activities properly to attract popularity.
重大节日前后可以推出一些优惠活动,调动门店气氛,吸引人气。
A number of promotional activities can be launched before major festivals can mobilize the atmosphere and attract popularity.
二、关于店员
Two. About shop assistants
1、店员需面带笑容与顾客交谈
1, shop assistants need to smile and talk with customers.
零售业是依赖顾客才存在的销售行业。店员面带微笑,良好的服务态度会让客人觉得如沐春风,长此以往,“头回客”变成“回头客”还难吗?
Retail industry is a sales industry that relies on customers. The clerk smiles, good service attitude will make the guests feel like a spring breeze, in the long run, "first return" to become "return" is still difficult?
2、抱有“今天将它全部卖完!”的热情
山东酸辣粉加盟
2, "sell it all today!" Enthusiasm
让客人一进店就能感觉到一股充满热情的气氛。这种“想方设法将产品全部卖完”的热情也能传递到客人那里哦!
A warm atmosphere can be felt when guests enter the shop. This enthusiasm of "trying every means to sell the product is sold out" can also be delivered to the guests.
3、在店里要保持一种竞争心态
3, maintain a competitive mentality in the store.
有没有与同地区的其他加盟店在营业额上比赛呢?良性竞争可以赋予我们工作的动力,发现局限性,从而提高自身的水平;能让门店的团队更富有生机和活力。请保持一种竞争心态,为什么不设法使自己的商店成为名呢?
Is there any competition with other franchisees in the same area? Benign competition can give us motivation to work, find limitations, and improve our own level; can make the store team more dynamic and dynamic. Please keep a competitive mentality. Why not try to make your store the first place?
三、关于管理
Three. About management
1、老板与店员切实做好交流
1, the boss and the clerk do a good job of communication.
门店可以采取奖罚分明的制度,调动店员积极性。老板可以将每日的营业额成表格,形成数据分析进行总结,和店员保持密切联系。
Stores can adopt a system of rewards and penalties to mobilize the enthusiasm of salesmen. Bosses can tabulate daily turnover, form data analysis and summarize, and keep in close contact with shop assistants.
2、工作不只是销售,收集信息也很重要
2, work is not just about sales. Collecting information is also important.
顾客当中也有比店员更了解行业信息的人,店员努力搜集行业内的热销产品、冷门商品,丰富自己的行业经验。
There are also people among customers who know more about the industry than the clerks. The clerks try to collect hot and cold products in the industry and enrich their industry experience.
3、将“真心服务”具体化
3, concretely "sincere service".
“顾客就是上帝”是零售业的默认标准,而“顾客就是朋友”这句话是不是更有人情味了呢?见到熟悉的客人,记得常常报以微笑。如果能和顾客做朋友,不但有稳定的客源,还能收获很多诚恳有效的意见和帮助哦~
"Customer is God" is the default standard for retailing, but is the phrase "customer is friend" more human? When you see a familiar guest, remember to smile often. If you can make friends with customers, not only have a stable source of customers, but also can harvest a lot of sincere and effective advice and help Oh ~
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