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想要提高餐厅顾客回头率这些你了解吗?

来源:http://www.sdmaji.com/ 日期:2018-10-26 发布人:admin
怎么才干招引回头客或许熟客?产品、效劳、环境等要素哪些重要?下面一起了解一下。
How can you attract repeat customers or familiar customers? Which are the most important elements of products, services and environment? Let's learn about it.
餐饮界常说的回头客、老客、熟客、常客,都是指再来的顾客。怎么愈加理性地认知它们?可以用“再来客”与“再来率”。特别是“再来率”,和“翻台率”、“毛利率”相同,是每一个餐饮人有必要重点关注的运营指标。
Repeat customers, old customers, frequent customers and frequent customers in restaurants often refer to customers coming back. How to recognize them more rationally? You can use "re visitor" and "return rate". Especially the "return rate" is the same as the "turnover rate" and "gross interest rate", which is the operational index that every caterer should pay attention to.
如果说“再来客”是一种现象,“再来率”则是这个现象背面的理论支撑,是餐厅运营数据化的体现方法。简略地说,顾客初次就餐后,在必定的时间内再来消费的次数越多,再来率就越高。
If "return guest" is a phenomenon, "return rate" is the theoretical support behind this phenomenon, is the embodiment of restaurant operation data. Simply put, the more times a customer returns to spend within a certain period of time after the first meal, the higher the rate of return.
美国经济学家雷切海德在《哈佛商评》的文章中说到:“对于一个企业忠诚的顾客,也是给这家企业带来多赢利的顾客”。
"The most loyal customer to a business is the most profitable customer to the business," American economist Rachel Head wrote in the Harvard Business Review.
针对餐厅来讲,忠诚的顾客就是“再来客”,再来客给餐厅带来多赢利,再来率给餐厅带来可持续开展。
For the restaurant, the most loyal customer is the "return guests", the return guests bring the most profit to the restaurant, and the rate to bring sustainable development to the restaurant.
山东酸辣粉加盟
研讨餐厅四大要素的权重
Weighing the four elements of restaurant
制定契合本餐厅的营销形式,温暖再来客,安稳散客,招引潜客,辨认过客。近两年,随着O2O营销形式的开展,“团购”的大潮涌起,一些餐饮运营者也裹挟其间,并把“团购”当成了救市的手法。但是,当良莠不齐的团购客消费之后,你会发现,再也见不到这些人的踪迹。
Formulate a marketing form to suit the restaurant, warm the visitors again, stable the scattered visitors, attract divers, identify passers-by. In the past two years, with the development of the marketing form of O2 O, the tide of "group buying" has surged, and some restaurant operators have also carried it, and "group buying" as a means of rescuing the market. But when the mix of good and bad group shoppers consumes, you'll find that they'll never be seen again.
严格地说,这些人并不是方针客户,他们进入餐厅的理由只有一个,那就是超低价,价格不超低他们不会来。他们在餐厅的客户体系中归于“过客”,并且是残次“过客”,他们的“再来率”底子等于零。
Strictly speaking, these people are not policy customers, they enter the restaurant for only one reason, that is, ultra-low prices, not ultra-low prices they will not come. They are classified as "passers-by" in the restaurant's customer system, and are "passers-by" with a return rate of zero.
研讨顾客心里对品牌的认知程度
Discuss customer awareness of brand in mind
一个具有生命力的餐厅,首战之地的使命,就是树立和保持安稳的再来率。反之,一些餐厅为了一时的“人气火爆”,经过刺激性营销方法,看似呈现了排队的局势,实则没有潜力,只能具有“稍纵即逝”的风光。更有甚者故意宰客,只贪图一菜一餐的毛利率,却失去了顾客的再来率,是非常愚笨的。
A restaurant with vitality, the mission of the first battle place is to establish and maintain a steady return rate. On the contrary, some restaurants in order to temporarily "popular", through stimulating marketing methods, it seems to show the situation of queuing, but there is no potential, can only have a "fleeting" scenery. What's more, it's foolish to kill a customer deliberately and try to get the gross profit of one meal for a meal, but lose the customer's return rate forever.
重视顾客的分类
Paying attention to customer classification
运营者要非常清楚:谁是再来客?谁有或许成为再来客?这些客人为什么再来?什么样的营销方法对他们有效果?清晰了以上问题后,才干有的放矢地对顾客进行情感联络,将全部运营举动指向“再来率”。甚至将过客变为再来客,进步品牌黏性。可以说,再来率是点评、衡量一个餐饮企业经济效益、社会效益的硬指标。
The operator should be very clear: who is the guest? Who might be a guest again? Why do these guests come again? What marketing methods are most effective for them? After clarifying the above problems, we can make targeted emotional contact with customers, and point all operations to the "return rate". It even turned the traveler into a new visitor and improved the brand stickiness. It can be said that the rate of return is a hard index to evaluate and evaluate the economic and social benefits of a catering enterprise.
要从每一个走进门的顾客开端
Start with every customer who enters the door.
精心、耐性、仔细、热心肠呵护,让次消费成为再来的开端,让顾客在享用的过程中就有再来的激动。重视细节、进步产品性价比,把顾客满意度放在位,让顾客享用到超值效劳和意外惊喜是提高再来率的法宝。提高再来率,是餐企营销的底子。
Careful, patient, careful and enthusiastic care, let the first consumption become the beginning of the next, so that customers in the process of enjoying the excitement of the next. Attaching importance to details, improving product cost-effectiveness, putting customer satisfaction first forever, and letting customers enjoy value-added service and unexpected surprise are magic weapons to improve the rate of return. Improving the return rate is the foundation of catering business marketing.
再来率决议餐企的生计,再来率决议餐企的开展,再来是金!
Come again to decide the livelihood of meal enterprises, and then decide on the development of food enterprises.
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If you want to make your business small, you must think hard. What do you think? We need to update our knowledge and information today. Do you know how to do business? Xiaobian hope that the above little knowledge can help you if you want to find Shandong hot and sour powder to join this knowledge please click our website: http://www.sdmaji.com Thank you for your support!
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