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特色小吃连锁店怎么吸引顾客?

来源:http://www.sdmaji.com/ 日期:2017-11-06 发布人:admin
中国自古就被誉为美食大国,中国的美食历经几千年的发展形成了自身难以超越的优势:尤其是特色连锁小吃店的广阔前景,吸引了众多的投资者加入小吃行业,市场竞争异常激烈。那么特色小吃连锁店要如何吸引顾客,创造更多的财富呢?
China since ancient times known as the great delicacy, Chinese delicacy after several thousand years of development has formed its own insurmountable advantage: especially promising features chain snack shops, attracting many investors to join the snack industry, market competition is fierce. Then, how to attract customers and create more wealth?
一、打“特色风味”牌小吃能满足食客的口福,而又价钱适中,花钱不多,特别适合于工薪消费者。特色,容易引起食客的购买欲望。要想成功,必须突破单纯的“卖吃的”,一定要让顾客吃到特色风味。中国的各地的小吃种类繁多,风格各异,把特色小吃做成连锁企业,其中的可能性还是非常大的。

First, play the "flavor" brand snacks can satisfy patrons of the delicious food, and the price is moderate, not much money, especially suitable for consumers. Characteristics, the most likely to cause diners desire to buy. If you want to succeed, you must break through the simple "sell eat", must let the customers eat the special flavor. There are many kinds of snacks in China, and their styles are different. It is very possible to make special snacks into chain enterprises.
二、注重情感沟通运用情感沟通的手段,提升企业的知名度,塑造良好的形象。对于特色小吃而言,广告无疑是提升产品知名度的一个快捷方法。
Two, pay attention to emotional communication, the use of emotional means of communication, enhance the visibility of enterprises, shaping a good image. For the specialty snacks, advertising is undoubtedly a shortcut to enhance the visibility of products.
三、积极开展促销活动以顾客需求为中心提升顾客的消费价值,同时想办法降低经营成本,实现小吃业、顾客的双赢局面。促销的法宝是服务营销,做好服务才能让你的促销活动更见成效。
四、分析消费者心理重视消费者心理分析,不断提高产品服务质量。基于消费者对特色小吃抱尝鲜和好奇心理,小吃店要避免食品品种单一的现象。
Three, actively carry out promotional activities, customer demand as the center to enhance customer value of consumption, while trying to reduce operating costs, to achieve a win-win situation snack industry, customers. The magic weapon of sales promotion is service marketing, and good service can make your sales promotion more effective. Four, analysis of consumer psychology, pay attention to consumer psychology analysis, and constantly improve the quality of product service. Consumers hold early adopters and curiosity of special snack based on snack food varieties to avoid a single phenomenon.
公司全方位服务于客户,以质量上乘、价格合理和完善的售后服务与客户携手奋进,共同发展。质量保证,欢迎咨询洽谈。
The company serves the customers all round, with high quality, reasonable price and perfect after-sales service and customer hand in hand, and common development. Quality assurance, welcome to consult and negotiate.
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