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想要餐饮连锁加盟的一定要看看!

来源:http://www.sdmaji.com/ 日期:2018-11-10 发布人:admin
中国人讲究民以食为天,所以中国的餐饮界是非常发达的,各种美食层次不穷,餐饮连锁加盟运营越来越遭到创业者的重视。作为出资者,挑选一个有开展前途的加盟品牌,对创业者往后的开展至关重要。要做出比较理性的挑选,有必要对行将加入的品牌进行仔细挑选。
Chinese people pay attention to food, so the catering industry in China is very developed. There are endless levels of delicacies. More and more entrepreneurs attach importance to the catering chain franchise operation. As a investor, it is very important for entrepreneurs to select a promising franchise brand. To make more rational selection, it is necessary to carefully select the brands that will be added.
作为潜在加盟者,在面临很多品牌时,怎么分辩好坏就显得非常重要。那么,什么样的餐饮连锁加盟品牌才是较为抱负的方针呢?下面简述几个分辩办法。
As a potential franchisee, how to distinguish good or bad is very important when facing many brands. So, what kind of restaurant chain brand is the more ambitious policy? Here are some of the solutions.
1、调查加盟总部
1, investigation headquarters
优秀的餐饮加盟公司应有安排合理、功能明晰、科学高效的运营办理安排,使各个加盟店能高效运转。具体可从以下方面评价:是否有健全的财务办理体系,完善的人力资源办理体系,新产品研制与立异才能,完善的物流配送体系,全体营运办理与督导体系,以及先进、科学、规范化且可仿制的产品生产办理支撑体系等。
Excellent catering franchise companies should have reasonable arrangements, clear functions, scientific and efficient operation arrangements, so that each franchise can operate efficiently. Specifically, it can be evaluated from the following aspects: whether there is a sound financial management system, a sound human resources management system, new product development and innovation ability, a perfect logistics distribution system, a complete operation management and supervision system, and an advanced, scientific, standardized and imitative product production management support system.
关于食物质量问题,出资者在对加盟总部进行调查过程中,不管其是否通过ISO9000认证,都应依照如下规范予以判断:是否具有独立的质量操控与办理部门;是否有以下的质量办理文件体系:全面详实的质量手册文件;具体的质量操控方案文件;规范化的质量操控程序文件;真实的质量记载文件;专职的质量内审人员;以及完善的食物安全办理体系等。
In the process of investigating the quality of food, investors should judge whether they have passed the ISO9000 certification or not according to the following criteria: whether they have an independent quality control and management department; whether they have the following quality management documentation system: comprehensive and detailed quality manual documents; specific quality. Quantity control plan document; Standardized quality control procedure document; True quality record document; Full-time quality internal auditor; and perfect food safety management system.
 
餐饮加盟品牌杰出的支撑应有:区域商场商圈挑选、人员配备与招募、区域商场产品定位与地域性产品开发、业前训练、开业预备。所谓“区域商场商圈挑选”支撑,包含供给如帮忙加盟者完结所在地的商圈调查;供给给加盟者恰当的商圈区隔保证;餐饮加盟公司在针对精华商圈多点加盟时,在同区域添加新点应供给迁店保证;为加盟者预留同行业竞赛出现时的竞赛保证空间等。
The outstanding support of catering franchise brand should be: selection of regional shopping mall business circle, staffing and recruitment, product positioning and regional product development of regional shopping mall, pre-industry training and preparation for opening. The so-called "regional shopping mall business circle selection" support includes supply, such as helping the franchisors to complete their business circle survey; providing the franchisors with appropriate business circle segregation guarantees; catering franchise companies for multi-point franchise of the elite business circle, adding new points in the same region should provide relocation guarantees; reserving competition for franchisors in the same industry. The current competition guarantees space.
山东酸辣粉加盟
2、留意生命周期
2. Pay attention to life cycle.
我国餐饮企业的平均生命周期为2.5~3年,其间出资回收期为8~18个月,生长期为18~28个月,而连锁加盟体系树立和完善期需求24个月。
The average life cycle of catering enterprises in China is 2.5-3 years, during which the payback period is 8-18 months, the growth period is 18-28 months, and the establishment and improvement period of chain franchise system needs 24 months.
清楚明了,挑选较长前史的餐饮加盟公司,能让人放心不少。但这也不是一个绝对的参照规范,由于确有一些新式事务有很大的开展潜力。另据近年的相关材料得悉,餐饮加盟公司的开展阶段也能够从其公司的项目加盟店数量上反映,一般状况为:探究阶段店数为1~10个;生长阶段为11~40个。
Clearly, the selection of a longer history of the catering company can make people feel at ease. But this is not an absolute reference standard, because there are some new business has great potential. In addition, according to relevant materials in recent years, the development stage of catering franchise companies can also be reflected from the number of franchise stores in their company's projects. The general situation is: the number of franchise stores in the exploratory stage is 1-10; the growth stage is 11-40.
这个时期,面临的危险大;开始老练阶段为41~100个;彻底老练阶段则在100个以上。餐饮加盟公司的开展越老练,出资者承当的危险就越会下降。
In this period, the greatest danger is faced; 41 to 100 are at the beginning of the training stage; more than 100 are at the thorough training stage. The more sophisticated the catering companies are, the more dangerous the investors will be.
3、菜品的口味怎么?受众人群是否广泛?菜单上的菜品是初度开发,仍是改进旧有菜品?
3, how about the taste of dishes? Is the audience wide? Is the menu first developed or improved?
菜品差异性意味着产品是否具有特别卖点或优越性,菜品差异性越高,就越能凸显连锁加盟店的特征,并越能招引消费人群。如果是新开发出来的菜品,一般具有较强的差异性与独特性。
The difference of dishes means whether the products have special selling points or advantages. The higher the difference of dishes, the more prominent the characteristics of franchise chains and the more attractive the consumers are. If it is newly developed dishes, there are generally strong differences and uniqueness.
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