Chinese people pay attention to food, so the catering industry in China is very developed. There are endless levels of delicacies. More and more entrepreneurs attach importance to the catering chain franchise operation. As a investor, it is very important for entrepreneurs to select a promising franchise brand. To make more rational selection, it is necessary to carefully select the brands that will be added.
As a potential franchisee, how to distinguish good or bad is very important when facing many brands. So, what kind of restaurant chain brand is the more ambitious policy? Here are some of the solutions.
1, investigation headquarters
Excellent catering franchise companies should have reasonable arrangements, clear functions, scientific and efficient operation arrangements, so that each franchise can operate efficiently. Specifically, it can be evaluated from the following aspects: whether there is a sound financial management system, a sound human resources management system, new product development and innovation ability, a perfect logistics distribution system, a complete operation management and supervision system, and an advanced, scientific, standardized and imitative product production management support system.
In the process of investigating the quality of food, investors should judge whether they have passed the ISO9000 certification or not according to the following criteria: whether they have an independent quality control and management department; whether they have the following quality management documentation system: comprehensive and detailed quality manual documents; specific quality. Quantity control plan document; Standardized quality control procedure document; True quality record document; Full-time quality internal auditor; and perfect food safety management system.
The outstanding support of catering franchise brand should be: selection of regional shopping mall business circle, staffing and recruitment, product positioning and regional product development of regional shopping mall, pre-industry training and preparation for opening. The so-called "regional shopping mall business circle selection" support includes supply, such as helping the franchisors to complete their business circle survey; providing the franchisors with appropriate business circle segregation guarantees; catering franchise companies for multi-point franchise of the elite business circle, adding new points in the same region should provide relocation guarantees; reserving competition for franchisors in the same industry. The current competition guarantees space.
2. Pay attention to life cycle.
The average life cycle of catering enterprises in China is 2.5-3 years, during which the payback period is 8-18 months, the growth period is 18-28 months, and the establishment and improvement period of chain franchise system needs 24 months.
Clearly, the selection of a longer history of the catering company can make people feel at ease. But this is not an absolute reference standard, because there are some new business has great potential. In addition, according to relevant materials in recent years, the development stage of catering franchise companies can also be reflected from the number of franchise stores in their company's projects. The general situation is: the number of franchise stores in the exploratory stage is 1-10; the growth stage is 11-40.
In this period, the greatest danger is faced; 41 to 100 are at the beginning of the training stage; more than 100 are at the thorough training stage. The more sophisticated the catering companies are, the more dangerous the investors will be.
3, how about the taste of dishes? Is the audience wide? Is the menu first developed or improved?
The difference of dishes means whether the products have special selling points or advantages. The higher the difference of dishes, the more prominent the characteristics of franchise chains and the more attractive the consumers are. If it is newly developed dishes, there are generally strong differences and uniqueness.