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山东酸辣粉加盟教您如何从多角度分析餐饮品类的价值

来源:http://www.sdmaji.com/ 日期:2019-12-19 发布人:admin
  那么,就山东酸辣粉加盟项目本身而言,项目的差异化、优势和劣势是否清晰,能否在行业竞争中找到自己的位置,是否有机会在竞争中取胜?
  So, in terms of the project itself, are the differences, advantages and disadvantages of the project clear, can you find your own position in the industry competition, and have the opportunity to win in the competition?
  此时,从行业到竞争的双重分析中,可以看出项目本身的价值所在,如果这样通过,就意味着项目已经形成,此时可以从项目阶段进入产品阶段。
  At this time, from the dual analysis of industry to competition, we can see the value of the project itself. If we pass this way, it means that the project has been formed. At this time, we can enter the product stage from the project stage.
  消费需求的价值是由项目刚启动时产品是否具有使用价值和交换价值来决定的,其中只有产品可以直接交换利润。因此,这个开发阶段可以称为产品阶段。
山东酸辣粉加盟
  The value of consumer demand is determined by whether the product has the use value and exchange value when the project is just started, and only the product can directly exchange profits. Therefore, this development stage can be called the product stage.
  产品是一个大的概念,它的定义方式多种多样,不同的组织在不同的阶段,产品的实际定义也会发生变化。以餐饮业为例。对于来到商店的顾客来说,商店的产品通常是菜单(顾客可以点的菜)加上顾客真正的用餐体验。对于不在该店的潜在客户,或者对该店一无所知的客户,该店的产品是标识上可见的内容、该店的口碑以及该店的在线渠道。
  Product is a big concept, its definition is various, different organizations in different stages, the actual definition of product will also change. Take the catering industry for example. For customers who come to the store, the product of the store is usually the menu (what the customer can order) plus the customer's real dining experience. For potential customers who are not in the store or who know nothing about the store, the product of the store is the content visible on the logo, the reputation of the store and the online channel of the store.
  它可以概括为:商店的产品/产品体验是整个产品系统的整体价值点。
  It can be summarized as: the product / product experience of the store is the overall value point of the whole product system.
  价值点是由商家的主观视角来传达的。它从食物本身和食物体验出发,然后回到消费者满意度验证的形式。
  The value point is conveyed by the subjective perspective of the business. It starts from the food itself and food experience, and then returns to the form of consumer satisfaction verification.
  产品体系的价值点包括三个方面:从产品和产品体验出发,一是差异化,这是与其他门店的关键区别;第二,优势是很多比其他店强的优势,包括差异化。当然,这个属性必须“更强、更好”才能被列为优势;第三个是一个,是在许多差异和优势中找到一个企业的一些价值属性可以安然度过的信心的灰尘。
  The value of the product system includes three aspects: starting from the product and product experience, first, differentiation, which is the key difference with other stores; second, the advantages are many advantages stronger than other stores, including differentiation. Of course, this attribute must be "stronger and better" to be listed as an advantage; the third one is the first one, which is to find out some dust of confidence that an enterprise's value attributes can survive among many differences and advantages.
  分析行业和竞争,找到其他品牌的价值,然后看看是否有职位空缺,然后分析,找出产品的特点和经验,从特征做梳理,阐明他们的差异化产品的特点、优势和价值的一点,可以编织一个网络组成的产品和经验值,得到消费者。
  Analyze the industry and competition, find out the value of other brands, and then see if there are job vacancies. Then analyze and find out the characteristics and experience of the products. Sort out the characteristics and clarify the first point of the characteristics, advantages and values of their differentiated products. You can weave a network of products and experience values to get consumers.
  消费者的一个层次是激发潜在消费者和现有消费者的消费欲望,第二个层次是让消费者付费,第三个层次是让支付后的满意度溢出,从而形成口碑和重复购买。
  The first level of consumers is to stimulate the consumption desire of potential consumers and existing consumers, the second level is to let consumers pay, and the third level is to let the satisfaction overflow after payment, so as to form word-of-mouth and repeat purchase.
  要实现以上三点,就必须使产品在消费者眼中具有产品的本质,即产品本身的使用价值和交换价值。
  To achieve the above three points, we must make products have the essence of products in the eyes of consumers, that is, the use value and exchange value of products themselves.
  使用价值是指业务转移的价值点配合客户需求,比如一盘土豆烤猪肉,商家展示与荷兰的区别是小土豆,但实践经验,客户技术问题可能是由于烹饪,也可能因为生产问题,更或者,因为原料的客户不能在外就餐时其他味道不同,即使让客户感觉这甚至比当地的土豆,土豆是宣传和需求不正确等。
  Use value refers to the value point of business transfer to meet customer needs, such as a plate of potato and roast pork. The difference between the business display and the Netherlands is small potato. However, practical experience shows that the customer's technical problems may be due to cooking, or production problems, or because the customer of raw materials can't have other tastes when eating out. Even if it makes the customer feel that this is even better than the local potato, the potato is Xuan Incorrect transmission and demand, etc.
  如果促销的价值等于顾客的体验和需求,那么就应该考虑更高层次的交换价值。例如,如果顾客认为这家餐厅的菜很好吃,他愿意推荐一个朋友来吃饭吗?这正是问题的关键。
  If the value of promotion is equal to the customer's experience and demand, then higher level exchange value should be considered. For example, if a customer thinks the food in this restaurant is delicious, would he recommend a friend for dinner? That's the point.
 
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