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快餐加盟连锁要注意的地方!

来源:http://www.sdmaji.com/ 日期:2018-12-21 发布人:admin
快餐加盟连锁是现代餐饮开展的必然趋势,可是正如每个刚刚鼓起的职业一样,加盟连锁运营作为一个新的商业模式,职业巨头还没呈现,鱼龙混杂,相关的法律法规关于这一日千里的商业模式改变还不尽完善,因此,呈现了许多连示范店都没有的“品牌公司”通过不断各种营销手段来炒作,招引加盟商。
Fast food franchise chain is the inevitable trend of modern catering development, but just like every newly promoted profession, franchise chain operation as a new business model, professional giants have not yet appeared, mixed fish and dragons, the relevant laws and regulations on the change of business model for thousands of miles this day is not perfect, therefore, there are many "brand companies" that do not even have demonstration stores. Through various marketing methods to hype, attract franchisers.
这种做法使得这些“职业堕落分子”在短期内获得较大的收入,但关于整个职业形象的树立以及健康的开展都是极其恶劣的。
This practice makes these "professional degenerates" get a large income in the short term, but the establishment of the whole professional image and the healthy development are extremely bad.
为了维护广大投资者的权益,提高投资者关于餐饮加盟的决心,以及为餐饮加盟职业正声,“的脊柱”作为职业的领军人物,向社会告知如何防止加盟连锁的圈套是很有必要的,使得优质的加盟连锁品牌开展的路途更加平坦。
In order to safeguard the rights and interests of investors, improve the determination of investors about catering franchise, and to uphold the profession of catering franchise, "spine" as the leader of the profession, it is necessary to tell the society how to prevent the franchise chain trap, so as to make the development of high-quality franchise chain brand more smooth.
( 一) 调查加盟店的运营情况
(1) Investigate the operation of franchise stores
调查“盟主”的开展前史和开展阶段,探清总部是否有两家及以上的直营门店,了解现有加盟商数量,并亲自前往探究运营情况。从现有门店数的规划,加盟的流程严谨度,现有加盟店的运营情况来判别是否需要加盟。当然重要的是要有支撑体系,一定要具有自己中心的运营特色。
Investigate the pre-history and stage of the development of "Allies", find out whether there are two or more direct stores at Headquarters, understand the number of existing franchisees, and personally go to explore the operation situation. From the planning of the number of existing stores, the rigorous process of franchise, and the operation of existing franchise stores, we can judge whether we need to join. Of course, the most important thing is to have a support system, which must have its own operating characteristics.
( 二) 后续服务到位吗?
(2) Are follow-up services in place?
后续服务首要包含从选址、装修设计、开业宣传、活动策划、物料配送等各个环节——只要总部的实力强大,制度完善,经验丰富才能给到加盟商大的扶植。
Follow-up services mainly include site selection, decoration design, business start-up publicity, activity planning, material distribution and other links - as long as the strength of the headquarters is strong, the system is perfect, experience can give the greatest support to franchisers.
( 三) 合同的签定要严谨!
(3) The signing of the contract should be rigorous! uuuuuuuuuuu
签定加盟合同,有着许多学识,需要非常慎重。对盟主来说,应该使用合同加强对加盟商的操控,加盟商也应争夺自己的合法权益,在合同中大到商圈保护、培训服务、商标、配方、原料等规则,小至诉讼归属地等都需要做出合理的规则。
Signing a franchise contract, with a lot of knowledge, needs to be very careful. For the leaderships, they should use contracts to strengthen the control of the franchisers, and they should also compete for their legitimate rights and interests. In the contracts, reasonable rules should be made for the protection of business circles, training services, trademarks, formulations, raw materials and so on, as well as the ownership of litigation.
以上信息是我们山东酸辣粉加盟整理发布希望对大家有所帮助我们的网站是:http://www.sdmaji.com
The above information is our Shandong hot and sour powder joined in the collation and release of hope to help you all on our website is: http://www.sdmaji.com!
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