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开一家酸辣粉店需要提前分析哪三点?

来源:http://www.sdmaji.com/ 日期:2016-12-29 发布人:admin


 一、目标消费者分析
First, the target consumer analysis
首先重庆酸辣粉加盟商要了解自己,知道自己是谁,清楚产品、服务、环境和价格的组合在整个市场上处于什么水平。当然还要了解自己的目标顾客是谁,因为不同的消费者,如少年儿童、中青年和中老年的消费习惯有很大差别。
First, Chongqing Hot and Sour Rice Noodles franchisees to understand themselves, know who you are, clearly the combination of product, service, environment and price at what level in the whole market. Of course, we need to know who their target customers, because different consumers, such as children, young people and middle-aged consumer habits are very different.
消费偏好也很重要,北方人爱吃面,南方人爱吃饭,留过学的人更容易接受西式食品等等。已开的重庆酸辣粉加盟店可以直接从自己的顾客那里得到结论,尚未开店的新创品牌就要研究产品和定位相同或相似的品牌以得出结论。
Consumer preferences are also very important, northerners love to eat noodles, southerners love to eat, stay away from school is more likely to accept western style food, etc.. Has been opened in Chongqing Hot and Sour Rice Noodles stores can be obtained directly from the conclusion where their customers, the new brand will not shop brand research products and positioning of the same or similar to the conclusion.
二、竞争对手分析
Two, competitor analysis
竞争对手不仅是敌对关系,是店址的竞争者,也是选址时的参照物。要了解主要竞争对手的目标顾客有什么特征?重点在那些区域开店?选址策略是什么?他们在选址中有何成功与失败之处?对于那些自己的产品、服务、环境和价格的组合与哪些竞争品牌更为相似,与哪些竞争品牌能形成互补关系?
Competition is not only the hostile relations, is also the location of the locations of competitors, reference. What are the characteristics of the target customers of the major competitors? Focus on those areas? What is the location strategy? What are their successes and failures in the site? For those products, services, the environment and the combination of the price and what competitive brands are more similar, and what competitive brands can form a complementary relationship?
三、选址分析
Three, site selection analysis
好店址难找,相信很多人都会对此有同感。想开重庆酸辣粉加盟店的投资者必须掌握足够数量的优质备选店址,才有可能进行优中选优。如果手头只有别人挑剩下的不良店址,后只能矮子里拔大个,不可能选到什么好店址。寻找店址信息好是多管齐下,调动一切力量寻找优质店址。
Good place to find, I believe many people will have the same. To Chongqing Hot and Sour Rice Noodles franchise investors must hold sufficient quality alternative locations, will it be possible to carry out optimization. If only a hand picked over bad sites, finally only the dwarf in the large drawing, can not choose what to good location. Looking for the best location information is a multi pronged, to mobilize all forces to find high-quality sites.
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