First, the target consumer analysis
First, Chongqing Hot and Sour Rice Noodles franchisees to understand themselves, know who you are, clearly the combination of product, service, environment and price at what level in the whole market. Of course, we need to know who their target customers, because different consumers, such as children, young people and middle-aged consumer habits are very different.
Consumer preferences are also very important, northerners love to eat noodles, southerners love to eat, stay away from school is more likely to accept western style food, etc.. Has been opened in Chongqing Hot and Sour Rice Noodles stores can be obtained directly from the conclusion where their customers, the new brand will not shop brand research products and positioning of the same or similar to the conclusion.
Two, competitor analysis
Competition is not only the hostile relations, is also the location of the locations of competitors, reference. What are the characteristics of the target customers of the major competitors? Focus on those areas? What is the location strategy? What are their successes and failures in the site? For those products, services, the environment and the combination of the price and what competitive brands are more similar, and what competitive brands can form a complementary relationship?
Three, site selection analysis
Good place to find, I believe many people will have the same. To Chongqing Hot and Sour Rice Noodles franchise investors must hold sufficient quality alternative locations, will it be possible to carry out optimization. If only a hand picked over bad sites, finally only the dwarf in the large drawing, can not choose what to good location. Looking for the best location information is a multi pronged, to mobilize all forces to find high-quality sites.